Goal Business Plan

Business Plan is a master plan that shows the steps to be taken to start and develop businesses. The purpose of this business plan include:

• To become a guidelines of doing business INFINITY SEVEN LTD. 
• To get financing from a bank or financial institution for the development of business INFINITY SEVEN LTD. 
• Is a biographical reference to all companies other companies that demonstrate our company's performance.

MARKETING MISSION

Our company was established to provide event management services to clients who want to make the event either formal or informal occasion. The event management service is for all those people in Malaysia. There are many potential customers use the services we offer as event management services are very important for a smooth running event. Thus, marketing service would be more focused in several areas of potential.

Initially, the company will only offer services in Sabah and Sarawak. The next market will be extended to Peninsular Malaysia. With plans to open new branches in Kuala Lumpur and Selangor and cities around the peninsular Malaysia.

PRICING STRATEGY

The price we offer is depends to customer demand. If customers rent / require a lot of services, we will not charge customers discounts. If the customer requests a little, we will determine a hefty price to satisfy customers.

In this case, the period of debt repayment customers we have set up their own discretion. Customers will be charged interest if payment is delayed by a specified period.

TYPE OF DISTRIBUTION CHANNELS

Our company chose direct marketing channels. This channel does not have to involve middleman. So, customers can make reservations directly to our company.

This channel was chosen because it can save costs, because it does not require 3rd party middleman in marketing the services we offer.

In addition, it can help customers see for themselves that we offered. In left side, we can satisfy their taste in choosing the style, colour and others in the event that they do.

Therefore, we can also study the response of customers regarding services that we offer, and thus can improve the services that exist now for the better.

Executive Summary

INFINITY SEVEN LTD is a sole proprietorship registered in early February 1998 to run the party and event management services. We focus on canopy management, catering and decoration. INFINITY SEVEN LTD is 100% owned by indigenous INFINITY SEVEN LTD. Business of canopy only be created from the beginning. With existing experience, INFINITY SEVEN LTD then move into the field of catering and decoration. After receiving rave reviews from all corners of society, INFINITY SEVEN LTD equipment added assets to forge greater challenge. Our business slogan is "You Ask, We’ll Do". Along with the slogan, business INFINITY SEVEN LTD is to :

• Meet customer demand with organizing the event.
• Extending event management services such as canopies, catering, and much longer service throughout Malaysia.
• Provide quality services to suit users
• Develop business by setting up two more branches in 2020.
• 
  

INFINITY SEVEN LTD has its own idea of creativity to manage the event in consumer preferences. We offer services to everyone. INFINITY SEVEN LTD can provide the best service and satisfaction with a combination of canopy, hall decorations, and couches with decorations according to the customer's choice of color themes that can attract amaze the guests. SEVEN LTD INFINITY goal is to materialize the dream of the customer. Now, INFINITY SEVEN LTD has been able to provide a wedding from A - Z. INFINITY SEVEN LTD increasingly accepted from all segments of society. Of small councils, INFINITY LTD SEVEN now has the ability to manage large events such as wedding receptions VIP, receptions and dinner with their own recipes and have been able to satisfy its customers.

Business Background

BUSINESS NAME : INFINITY SEVEN LTD.


BUSINESS ADDRESS : Kg . Kepayan 2, 88200 Kota Kinabalu , Sabah.

TELEPHONE : 087-878787.

FAX : 087-787878.

WEBSITE : www.infinity seven .com

NATURE OF BUSINESS : Sole proprietorship

TYPE OF BUSINESS : Services

BUSINESS ACTIVITIES : Catering , Canopy , Decoration

EXPECTED DATE : 1 March 2000

REGISTRATION NO. : 209928 - D

INITIAL CAPITAL : RM 20.000.00

BANK NAME : Bank Islam

BUSINESS ACCOUNTS NO. : 0303650223360

Service & Operation

SERVICES

The services we provide are:

• Tent rental service, set up camp for the reservation.
• Rental of sound due to events such as system, service dais jewellery , jewellery tent service.
• Catering services, food suppliers to the dining hall.
• Small projects such as building maintenance.

OPERATIONS

INFINITY SEVEN LTD have employees who are trained to assist in the operation of the production and preparation. A chairman will be appointed to provide specialized services we as agreed to by the customer. These services are provided based on the book, while the catering equipment for hire tents and equipment sourced from local and overseas suppliers according to customer specifications. Recently the food was prepared in accordance with the requirements of their own customers. Here is the quality control of our services:

Service	Specification Control
Tent /canopy	• Materials such as iron are high-quality and durable to various weather. • Canvas used durable and heat resistant to heat.
Catering	• A wide range of cuisine catering from western to local dishes • Chef with experience and expertise in the preparation of food in large quantities • Clean, safe, and appetizing.
Decoration tent / divan	• Decorator with a wide range of ideas that can enrich the state of an event. • A variety of ideas, designs, and jewellery.

Catering

Banquet

Tent/Canopy

Stage

Production Plan & Location

PLANNING ORGANIZATION

SEVEN INFINITY LTD businesses were established in February 1998. Business began on a small scale without a formal organization. After knowing our business is growing, we started this business on a large scale, on the International stage and in the State itself.

GOALS AND STRATEGIES

Our mission is to provide an experience that will not be forgotten or always be remembered by all those who use our services to our creativity we have acted properly. Every aspect of the design to ensure the success of an event will be carefully discussed with an experienced team. Quality is the most important aspect of the business to meet customer dissatisfaction.

PLAN

Spending plans are required to cover the cost of production business (business name). Cost depends on the budget of a package of services needed by the required customers. Cost for decoration worn in consumer preferences based on package chosen by customers. Cost for food preparation is charged according to the type and the quantity ordered.

LOCATION

Warehouse Address :

INFINITY SEVEN SDN BHD 

Kg kepayan 2, Jalan Ramayah Putatan, 88200 Kota Kinabalu , Sabah

Office : 087-878787

Fax : 087-787878

H/P : 014 871 4002

E-mail : infinity7@yahoo.com

Website : www.infinityseven.com

Facebook : Infinity Seven 

Promotion

Promotion we do is according to monthly. We found our income will increase when in the middle of the year. This is due in mid- year there are many events held by government bodies and private. In addition, many marriages are conducted between May and July. Here is an example of a campaign that provided catering services for wedding ceremony.

Package 1	Package 2	Package 3
The Main Menu • Hot Rice • Chicken Rendang • Which red ripe. • Vegetable mix Side Menu • Traditional cakes Beverages • Syrup • Hot coffee • Tea O	The Main Menu • Nasi Briyani • Curry Chicken • Mixed Pickles • Goat find • Meat 3 flavours Side Menu • Mango pudding. • Chocolate cake Beverages • Coffee • The milk • orange	The Main Menu • Hot rice • Shrimp butter • Chicken roll • Goat show • Mixed vegetables • 3 cooking fillet fish flavour • Meat pepper Side Menu • A variety of cakes • Various traditional cakes • Pudding Beverages • Milk coffee • Milk tea • Orange
RM 5 per person	RM 8 per person	RM 12 per person

Bride Dress

Lay Out

Bridal Bed

Organization

STRUCTURE AND ORGANIZATION PLAN

The structure and design of organizations involved INFINITY SEVEN LTD specialization coordination in carrying out its duties. This structure allows us to perform a task without overlapping tasks or perform two tasks in one time. Human resources play a vital role in providing training, divide-duty tasks in order activities in and outside the office can be implemented properly.

VACANCY IN THE ORGANIZATION

General Manager - Mohd Aniq bin Bakhtiar

• Lead and manage the business activities to achieve the objectives.

• Protect the welfare of workers.

• Lead employees to be disciplined.

Administrative Manager - Etha Ak Sumbang

• Manage the welfare of workers.

• Manage administrative matters.

• Create a schedule of working hours.

Marketing Manager - Alvianny Voo

• Treat customers.

• Ensure guaranteed quality of service provided.

• Create a campaign to increase sales.

Operations Manager - Nursyahida bte Abdullah

• Make sure the service is at a satisfactory level of quality.

• Manage job well done and the satisfaction of customers.

• Plan activities according to schedule specified operation.

• Implement the business of packing clerk’s office .

• Answer the call.

• Take messages.

SALARIES AND EMPLOYEE REMUNERATION

Position	No	Salary (RM)
General Manager And Marketing Manager	1	8000
Manager Finance And Administration Manager	1	8000
Operations Manager	1	2500
Office Clerk	3	1200
Overall Total	6	7300